Most startups understand the value of generating feedback and statistical data from their user base. Getting users to fill out surveys can be a challenge but there are a number of things that can be done to maximize your response rate. In this post I’ve covered some of the tactics and methods I’ve used at Yotpo in the last two years to gather information on our users. You too can use these methods to often achieve a 20%+ response rate for your surveys.
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We recently celebrated the end of 2014 and ushered in a new year. Towards the end of every year I start to notice a sharp increase in the number of “trends you should be aware of” posts in my social feeds. In the last few weeks I’ve read a number of these posts and more often than not I’ve finished the post deep in thought. Something that has surprised me about these posts is that I see an obvious trend which is barely being talked about. The trend is the shift in the required skill sets of online marketers. In 2014 it was fine that the individual who ran your online marketing knew little to nothing about code, A/B testing, conversion optimization, web analytics, growth hacking, and APIs. In 2015 you might get by, but I believe that in 2015 the edge that companies with technical marketers will have will become much clearer. In a few years being technical will be a requirement for any online marketing position.
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Google analytics is one of my favorite tools. I’ve been using it regularly since 2007 and am familiar with the ins and outs of the service. One of the most impressive aspects of Google Analytics is the pure quantity of data that it shares with users. Everything from the city the visitor lives in to the operating system they used when visiting your site is provided via Google Analytics’ reports. It is this robustness which also makes Google Analytics a potential catalyst for analysis paralysis, obsessiveness, procrastination and self inflicted delusion.
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Millions of Internet users all around the world consume content directly through RSS readers but the idea of RSS can be confusing to some. I decided to write up this beginners guide to RSS to help the bloggers out there that want to better understand how RSS works so they can grow their subscriber list. In this guide I’ve covered how RSS works, why it’s important for bloggers and how to get the most out of supporting RSS on your blog.
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Since November last year I’ve had the great pleasure of being responsible for user optimization at Yotpo. During this time I’ve had the opportunity to experiment with a large number of tactics to improve our user retention. In this post I’ve covered some of my favorite methods for improving user retention, and covered my thought process, implementation and optimization of these methods.
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While sitting at my favorite writing spot in Tel Aviv today trying to come up with an interesting topic to write about I came across a discussion on Inbound.org that I thought was interesting. The discussion was created by Mary Green, the Content and Community Manager of Inbound.org, who asked, “the holidays often cause a bit of a lull in business, especially B2B, how do you change marketing tactics or your expectations for upcoming holidays?”. I thought this was an interesting questions because it hints at some major challenges marketers struggle with during this time of the year.
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Let me start by saying that I’m a huge Buffer fan. I’ve watched the company closely over the last 3 years and have been able to learn a lot by analyzing their marketing and product development. Like tens of thousands of other marketers and social media enthusiasts out there I love their blog and regularly recommend their posts to friends and co-workers. I thought it would be a fun exercise to analyze Buffer’s content marketing strategy and offer my two cents on what I would do to supercharge their already incredible efforts. In this post I’ve listed 3 tactics that Kevin and the rest of the Buffer content team can use to gain more Buffer users, strengthen their brand and grow their reach.
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Growth doesn’t end at signup

November 15, 2014

On 3 November I had the wonderful opportunity to be one of the speakers at a growth hacking conference held in Tel Aviv. I received a lot of positive feedback on my talk so I decided to turn it into a blog post. The topic of the talk was the importance of user activation and retention and how it relates to growth in the long run.

User optimization is all about plugging holes in a leaky bucket

The most fundamental question that needs to be asked about user activation and retention is why are they important? Why should valuable resources be invested in these two areas instead of marketing or R&D? A great example that illustrates the importance of user activation and retention is that of SocialCam. SocialCam was founded in San Francisco in 2011 and quickly grew to over 16 million users. They managed this by leveraging Facebook’s social graph and by using a number of very aggressive tactics like forced sharing of user’s content on their Facebook walls. The graphs below show the number of visitors to SocialCam’s site. SocialCam was really good at gaining new users but very poor at keeping them around. A great analogy for the issue that SocialCam had is a leaky bucket. SocialCam had a really leaky bucket. I believe it is our job as growth and product hackers to plug the holes we have in our buckets and the way we do this is by focusing on user activation and retention.

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