Tyler Frost is a professional poker player who I’ve been following for years. I first heard of Tyler when he joined Pokerstars Team Online back in 2012 and I’ve have been following his blog ever since. I noticed Tyler had recently started to do some interesting stuff with his community on the popular streaming site Twitch and decided to reach out to him to ask him a few questions about this, as well as a bunch of other things. The full interview is below.
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I’ve always found networks fascinating. The most fascinating aspect of networks is the idea that a network gets stronger as more nodes and connections are formed. This theory is called Metcalfe’s Law and was first presented in the 80’s during the early days of the fax machine and telephone. Metcalfe’s Law states that “the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)” (source).
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Earlier today while doing some keyword research to help me determine potential topics for a blog post I noticed something that I wanted to share with the world. I want you to look at the screenshot below closely.
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Most startups understand the value of generating feedback and statistical data from their user base. Getting users to fill out surveys can be a challenge but there are a number of things that can be done to maximize your response rate. In this post I’ve covered some of the tactics and methods I’ve used at Yotpo in the last two years to gather information on our users. You too can use these methods to often achieve a 20%+ response rate for your surveys.
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We recently celebrated the end of 2014 and ushered in a new year. Towards the end of every year I start to notice a sharp increase in the number of “trends you should be aware of” posts in my social feeds. In the last few weeks I’ve read a number of these posts and more often than not I’ve finished the post deep in thought. Something that has surprised me about these posts is that I see an obvious trend which is barely being talked about. The trend is the shift in the required skill sets of online marketers. In 2014 it was fine that the individual who ran your online marketing knew little to nothing about code, A/B testing, conversion optimization, web analytics, growth hacking, and APIs. In 2015 you might get by, but I believe that in 2015 the edge that companies with technical marketers will have will become much clearer. In a few years being technical will be a requirement for any online marketing position.
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Google analytics is one of my favorite tools. I’ve been using it regularly since 2007 and am familiar with the ins and outs of the service. One of the most impressive aspects of Google Analytics is the pure quantity of data that it shares with users. Everything from the city the visitor lives in to the operating system they used when visiting your site is provided via Google Analytics’ reports. It is this robustness which also makes Google Analytics a potential catalyst for analysis paralysis, obsessiveness, procrastination and self inflicted delusion.
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Millions of Internet users all around the world consume content directly through RSS readers but the idea of RSS can be confusing to some. I decided to write up this beginners guide to RSS to help the bloggers out there that want to better understand how RSS works so they can grow their subscriber list. In this guide I’ve covered how RSS works, why it’s important for bloggers and how to get the most out of supporting RSS on your blog.
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Since November last year I’ve had the great pleasure of being responsible for user optimization at Yotpo. During this time I’ve had the opportunity to experiment with a large number of tactics to improve our user retention. In this post I’ve covered some of my favorite methods for improving user retention, and covered my thought process, implementation and optimization of these methods.
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